There was a time when the president, CEO, CFO, even CIO of the company was protected from common exposure, hidden behind the boardroom doors, and his or her initiatives passed down to the employees through various levels of managerial minions. Like generals in war, executives made decisions and designed strategies that were actually carried out by lesser officers sent to the front-lines of engagement.
Times and methods have changed. Now, these VIPs (Very Important Presenters) must provide visible leadership. Now, they must be able to communicate not only to the hundreds and thousands of employees, but to the media and the public at large.
VIP's show up at company conferences, attend marketing events, deliver satellite transmissions to their internationally distributed offices, and they make themselves available to the media for major announcements.
Their presence inspire and motivate the entire company's productivity and profitability. Their media announcements drive the company's stock value. Some become economic leaders who influence the public's confidence in the American Dream (or not).
Through private coaching and hands on training workshops, Kenan Branam and Sandra Zimmer share the secrets that will give you the confidence to project your image and message out into the media world on video. More...