Kenan Doyle Branam
Media Consultant / Coach / Presenter / Producer
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Presentation Topic

Web Wisdom 201

Executive Oversight of Web Design and Management

Your website is the hub of your Web Presence and represents your company or organization globally and continually. It is the driver of your company's branding, marketing, sales, and, most often, your basic business process whether it is production or services.

As executive, owner, or manager responsible for your organization's Web Presence, you don't neccessarily have to have hands-on technical knowledge or skills. But you do need wise oversight of what the Web can do. You need to understand some unique concepts that make it different from other media like newspapers, magazines, radio, or television. You need to see the big picture, including Web marketing strategy, tactics, information architecture, knowledge management, and, finally, production excellence.

In this presentation, we will walk through all the important perspectives of effective, powerful Web design. An Executive Summary, if you please.

For basic philosophy of Web Presence, see my articles, Making Sense of the Information Age.

Call 713-857-3116 or email Kenan Branam to discuss availability. Please allow enough lead time for me to become familiar with and prepare for the special interests of your group. Thank you for your attention.