Dynamic Media in Transition,
Best Practices in Business Communication
Published by Knowledge Industry Publications, Inc. in partnership with the foundation.
The Webb Foundation is pleased to announce the publication of a landmark study of how communications media is being produced for and used by corporations, educational institutions and governments. This unique report was researched and written by Austin J. Faccone, President, RealTime Communications and Richard E. Van Deusen, Managing Director, Van Deusen Associates, Inc. and published by PBI Media, LLC, White Plains NY.
Sponsored by The Webb Foundation, Dynamic Media in Transition reports on the results of a broad-based industry survey. It includes a rich pool of anecdotal and hard data gathered during the authors’ careers as corporate media managers and through five years of in-depth benchmarking studies and special research projects for their clients.
Covering Fortune 1000 as well as the larger universe of corporate media departments, institutions, government agencies and production companies, this report identifies what media is being used by what types of organizations for what purposes. It compares costs of internal and external services and draws insourcing and outsourcing conclusions. It looks at staff sizes and functions, cost allocation systems and reporting relationships.
An important resource for people working in the field is the summary of production, management and technology best practices. The study analyzes how changes in the business world have impacted the media production business, looking also at technology and production trends and media asset management.
The report concludes with what the authors call a pair of “New Media Services Models providing benchmarks for what is seen as the evolving fully integrated communications departments and companies necessary to support evolving businesses and institutional communications needs.
The 175 page, soft-cover book, retailing at $65 plus $5 shipping and handling, is available from PBI Media, LLC, 1-800-800-5474 x3082. An executive summary and secure online order form are available from Van Deusen Associates, Inc.
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